Konny Cool
rated a book it was amazing
Reading for the 2nd time
read in September 2007
Konny Cool said:
"
Well well well here come the book from our Marketing expert, Phillip Kottler and Kevin Keller.Full of marketing concept and case studies.
Beginning with scanning the environment, market determination, S-T-P strategy until marketing communication.
It's ...more "
Konny Cool
rated a book really liked it
Reading for the 2nd time
read in November 2006
Konny Cool said:
"
Fiuhhh ! Forget all the competition in the market.Create your own market with blue ocean, protect your customer and swim deep into the blue ocean. Prevent bloody market with Price leadership and extreme competition.
Build your own blue ocean and be a ...more "
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