Priyadharshni

“For great leaders, The Golden Circle is in balance. They are in pursuit of WHY, they hold themselves accountable to HOW they do it and WHAT they do serves as the tangible proof of what they believe.”
― Simon Sinek, Start with Why: How Great Leaders Inspire Everyone to Take Action

“Don’t forget that a WHY is just a belief, HOWs are the actions we take to realize that belief and WHATs are the results of those actions.”
― Simon Sinek, Start with Why: How Great Leaders Inspire Everyone to Take Action

“the course of time, all of Apple’s competitors lost their WHY. Now all those companies define themselves by WHAT they do: we make computers. They turned from companies with a cause into companies that sold products. And when that happens, price, quality, service and features become the primary currency to motivate a purchase decision. At that point a company and its products have ostensibly become commodities. As any company forced to compete on price, quality, service or features alone can attest, it is very hard to differentiate for any period of time or build loyalty on those factors alone.”
― Simon Sinek, Start with Why: How Great Leaders Inspire Everyone to Take Action

“But when a company clearly communicates their WHY, what they believe, and we believe what they believe, then we will sometimes go to extraordinary lengths to include those products or brands in our lives.”
― Simon Sinek, Start with Why: How Great Leaders Inspire Everyone to Take Action