Aviv Laufer

“Quality, far beyond that required by the end user, is a means to higher productivity.”
― Tom DeMarco, Peopleware: Productive Projects and Teams

“Instead of relying on expensive marketing, habit-forming companies link their services to the users’ daily routines and emotions.”
― Nir Eyal, Hooked: How to Build Habit-Forming Products

“a walking break to the next marker, whereupon the cycle would begin again – run three, walk one, run three, walk one. It worked and as a result was a technique that I would employ frequently on the Great Walks later in the year. Three”
― Malcolm Law, One Step Beyond

“Only hire people who are better than you.”
― Laszlo Bock, Work Rules!: Insights from Inside Google That Will Transform How You Live and Lead