Aviv Laufer
https://www.goodreads.com/avivl
“It wasn’t Amundsen’s job to make his men happy, but to lead them to victory, alive.”
― The Last Viking: The Life of Roald Amundsen
― The Last Viking: The Life of Roald Amundsen
“Instead of relying on expensive marketing, habit-forming companies link their services to the users’ daily routines and emotions.”
― Hooked: How to Build Habit-Forming Products
― Hooked: How to Build Habit-Forming Products
“Fostering an atmosphere that doesn’t allow for error simply makes people defensive.”
― Peopleware: Productive Projects and Teams
― Peopleware: Productive Projects and Teams
“Managers serve the team,”
― Work Rules!: Insights from Inside Google That Will Transform How You Live and Lead
― Work Rules!: Insights from Inside Google That Will Transform How You Live and Lead
“The major problems of our work are not so much technological as sociological in nature.”
― Peopleware: Productive Projects and Teams
― Peopleware: Productive Projects and Teams
Aviv’s 2025 Year in Books
Take a look at Aviv’s Year in Books, including some fun facts about their reading.
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