Dan Smith

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The Science of Sc...
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Andrew S. Grove
“The most important role of managers is to create an environment in which people are passionately dedicated to winning in the marketplace. Fear plays a major role in creating and maintaining such passion. Fear of competition, fear of bankruptcy, fear of being wrong and fear of losing can all be powerful motivators.”
Andrew S. Grove, Only the Paranoid Survive

Nir   Eyal
“People must want to use the service, not feel they have to.”
Nir Eyal, Hooked: How to Build Habit-Forming Products

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