Rachel Wells

“Whether or not readers got Berryman’s pun, they rejoiced in his imagery, and demanded more “bear cartoons” after Roosevelt returned to Washington. Berryman obliged—again and again, as he realized he had hit upon a symbol the public adored. With repetition, his original lean bear became smaller, rounder, and cuter. He drew it as “a poor measly little cub with most of its fur rubbed off, and big ears like prickly pears,” and it became the leitmotif of every cartoon he drew of Theodore Roosevelt. That winter, by one of the mysterious coincidences that yoke inventions, stuffed, plush bear cubs with button eyes and movable joints began to issue from Margarete Stieff’s toy factory in Giengen, Germany. Three thousand were ordered by F.A.O. Schwarz of New York City, while in Brooklyn a storekeeper named Morris Michtom began producing something similar at $1.50 each. The competing bears soon fused, along with Berryman’s cub, into a single cuddly entity that attached to itself the nickname of the President of the United States. For decades, perhaps centuries to come, uncounted millions of children across the world would hug their Teddy Bears, even as the identities of Stieff, Michtom, Berryman, and Roosevelt himself rubbed away like lost plush.”
― Edmund Morris, Theodore Rex