Marcus Vinicius Teixeira

“For example, AT&T—not known for innovation in the past twenty years—recently created five labs (AT&T calls them “foundries”), each employing forty to fifty interdisciplinary experts. Their task: testing new insights generated inside and outside AT&T. The foundries house marketing experts from the business units, experts in telecommunications technologies, and experts in design thinking. What’s more, AT&T has invited start-ups and established companies from many industries to participate in rapidly developing and experimenting with new technologies. Each new idea is run through a twelve-week project, where a team applies the kinds of tools we describe in this book to produce virtual or physical prototypes.”
― Nathan Furr, The Innovator's Method: Bringing the Lean Start-up into Your Organization

“Pense sempre em mim; confie apenas em mim e seguramente estará ao meu lado”.”
― H. P. Blavatsky, O Ocultismo Prático e as Origens do Ritual na Igreja e na Maçonaria (Clássicos Pensamento)