Ely Apao

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Book cover for A Promised Land
saw how the tremendous energy of the movement couldn’t be sustained without structure, organization, and skills in governance. I saw how a political campaign based on racial redress, no matter how reasonable, generated fear and backlash and ...more
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Matthew Dicks
“Seek out the moments when you felt your heart move. When something changed forever, even if that moment seems minuscule compared to the rest of the story. That will be your five-second moment. Until you have it, you don’t have a story. When you find it, you’re ready to begin crafting your story.”
Matthew Dicks, Storyworthy: Engage, Teach, Persuade, and Change Your Life through the Power of Storytelling

Matthew Dicks
“The Dinner Test Lastly, the story must pass the Dinner Test. The Dinner Test is simply this: Is the story that you craft for the stage, the boardroom, the sales conference, or the Sunday sermon similar to the story you would tell a friend at dinner? This should be the goal.”
Matthew Dicks, Storyworthy: Engage, Teach, Persuade, and Change Your Life through the Power of Storytelling

Barack Obama
“WHEN I THINK back now on the brashness—the sheer chutzpah—of me wanting to launch a U.S. Senate race, fresh as I was off a resounding defeat, it’s hard not to admit the possibility that I was just desperate for another shot, like an alcoholic rationalizing one last drink. Except that’s not how it felt. Instead, as I rolled the idea around in my head, I experienced a great clarity—not so much that I would win, but that I could win, and that if I did win, I could have a big impact.”
Barack Obama, A Promised Land

Sam Ladner
“In the research design phase of the project, your fundamental goal is set yourself up to make analysis and reporting as straightforward as possible.”
Sam Ladner, Mixed Methods: A short guide to applied mixed methods research

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Yes! by Noah J. GoldsteinInfluence by Robert B. Cialdini
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