Barkan Saeed

“Great designers produce pleasurable experiences.”
― Donald A. Norman, The Design of Everyday Things

“you teach without tailoring, you come off as irrelevant. If you tailor but don’t teach, you risk sounding like every other supplier. If you take control but offer no value, you risk being simply annoying.”
― Matthew Dixon, The Challenger Sale: Taking Control of the Customer Conversation

“Harvard Business Review study found that 80 percent of marketers are unhappy with their ability to measure marketing return on investment (ROI). Not because the tools aren’t good enough, but because they’re too good, and marketers are seeing for the first time that their strategies are “often flawed and their spending is inefficient.”4 Noah”
― Ryan Holiday, Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

“Communicate formally, informally, in board meetings and in private meetings away from the board, collectively and individually.”
― William Kraut, The CEO and Board Member's Survival Guide: Strategic Governance For Small to Mid-Cap Entrepreneurial Organizations That Capitalizes on Opportunities and Minimizes Risk