Bari

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Dale Carnegie
“The desire for a feeling of importance is one of the chief distinguishing differences between mankind and the animals.”
Dale Carnegie, How To Win Friends and Influence People

John M. Gottman
“In the Broadway play In Defense of the Cave Man, a man says that when he was first married, he saw his wife cleaning the bathroom and asked her, “Are we moving?” In his bachelor days that was the only time he and his roommates bothered to clean the bathroom.”
John M. Gottman, The Seven Principles for Making Marriage Work

Allyson Letteri
“Personas are a shortcut to building empathy.”
Allyson Letteri, Standout Startup: The Founder’s Guide to Irresistible Marketing That Fuels Growth

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