Michael Burns

“Exercise A “warm” niche is a niche where you have some kind of association. Perhaps you worked for a credit card company for a few years, your wife is a lawyer, you collect comic books, or your brother is a plumber. Each of these would be considered a warm niche, and introducing a product into this niche will be much easier than choosing a completely unknown market. Remember, you stand a better chance when you know who you’re selling to. Make two columns on a piece of paper. In the header of the left column write “Person” and in the right one write “Hobby or Work Experience.” Now for each row write the name of someone you know, including yourself, friends, relatives or colleagues, and write their work experience or hobby in the right column.”
― Rob Walling, Start Small, Stay Small: A Developer's Guide to Launching a Startup

“October. This is one of the peculiarly dangerous months to speculate in stocks in. The others are July, January, September, April, November, May, March, June, December, August and February. —Mark Twain, Pudd’nhead Wilson”
― Burton G. Malkiel, A Random Walk Down Wall Street: The Time-Tested Strategy for Successful Investing

“point of view is worth 80 IQ points”—a”
― Brad Stone, The Everything Store: Jeff Bezos and the Age of Amazon

“It’s easier to invent the future than to predict it.” —Alan Kay”
― Brad Stone, The Everything Store: Jeff Bezos and the Age of Amazon