Maria Chow

“When hiring, we look at a variety of factors, including education, experience, and skills. The biggest factor by far, though, is a candidate’s ability to fit in with our existing culture. Some might say this is why we seem to only hire the same type of people, but who knows?”
― Sarah Cooper, How to Be Successful without Hurting Men's Feelings: Non-threatening Leadership Strategies for Women

“While tracking trends can be a useful tool in dealing with the unpredictable future, market research can be more of a problem than a help. Research does best at measuring the past. New ideas and concepts are almost impossible to measure. No one has a frame of reference. People don’t know what they will do until they face an actual decision.
The classic example is the research conducted before Xerox introduced the plain-paper copier. What came back was the conclusion that no one would pay five cents for a plain-paper copy when they could get a Thermofax copy for a cent and a half. Xerox ignored the research, and the rest is history.”
― Al Ries, The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk

“When your coworker complains about something, bring up something completely unrelated that they should be complaining about. Then when what they were complaining about becomes a problem, ask them why they didn’t bring it up sooner.”
― Sarah Cooper, How to Be Successful without Hurting Men's Feelings: Non-threatening Leadership Strategies for Women

“If you have the choice between saving a man’s ego or saving his life, trust me. Save his ego. He’ll thank you for it later. I mean, he won’t because he’ll be dead, but you know what I mean.”
― Sarah Cooper, How to Be Successful without Hurting Men's Feelings: Non-threatening Leadership Strategies for Women