“People trust those who understand them, and they trust brands that understand them too.”
― Building a StoryBrand: Clarify Your Message So Customers Will Listen
― Building a StoryBrand: Clarify Your Message So Customers Will Listen
“I am so sick of you stealing my joy. But that’s changing too. My joy doesn’t come from my friends, it doesn’t come from my job, it doesn’t even come from my husband. My joy is found in Jesus, and just in case you forgot, He has already defeated you. So go back to hell where you belong and leave my family alone!”
― War Room: Prayer Is a Powerful Weapon
― War Room: Prayer Is a Powerful Weapon
“Having unthoughtful thoughts for me is unthinkable, so much so that I cannot even think about that.”
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“Every good-to-great company had Level 5 leadership during the pivotal transition years. • “Level 5” refers to a five-level hierarchy of executive capabilities, with Level 5 at the top. Level 5 leaders embody a paradoxical mix of personal humility and professional will. They are ambitious, to be sure, but ambitious first and foremost for the company, not themselves. • Level 5 leaders set up their successors for even greater success in the next generation, whereas egocentric Level 4 leaders often set up their successors for failure. • Level 5 leaders display a compelling modesty, are self-effacing and understated. In contrast, two thirds of the comparison companies had leaders with gargantuan personal egos that contributed to the demise or continued mediocrity of the company. • Level 5 leaders are fanatically driven, infected with an incurable need to produce sustained results. They are resolved to do whatever it takes to make the company great, no matter how big or hard the decisions. • Level 5 leaders display a workmanlike diligence—more plow horse than show horse. • Level 5 leaders look out the window to attribute success to factors other than themselves. When things go poorly, however, they look in the mirror and blame themselves, taking full responsibility. The comparison CEOs often did just the opposite—they looked in the mirror to take credit for success, but out the window to assign blame for disappointing results.”
― Good to Great: Why Some Companies Make the Leap...And Others Don't
― Good to Great: Why Some Companies Make the Leap...And Others Don't
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