Douglas

“If you are trying to use the Web to sell, making friends with someone doesn’t equate to becoming a prospect. It is essential to understand the difference, or you’ll find yourself without either friends or prospects very quickly. • Becoming friends means we’ve accepted your network connection. It means we’re at least curious about who you are. • Consider “friends” to mean that you can pay attention to what we’re doing, and try to find a conversational entry point. • Marketing to a new friend will almost always result in unfriending—and possibly an angry blog post.”
― Chris Brogan, Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust

“People prefer doing to thinking, even if what they are doing is so unpleasant that they would normally pay to avoid it. The untutored mind does not like to be alone with itself.”
― Nir Eyal, Indistractable: How to Control Your Attention and Choose Your Life