Shirin

“Gourville claims that for new entrants to stand a chance, they can’t just be better, they must be nine times better. Why such a high bar? Because old habits die hard and new products or services need to offer dramatic improvements to shake users out of old routines. Gourville writes that products that require a high degree of behavior change are doomed to fail even if the benefits of using the new product are clear and substantial.”
― Nir Eyal, Hooked: How to Build Habit-Forming Products

“Users who continually find value in a product are more likely to tell their friends about it.”
― Nir Eyal, Hooked: How to Build Habit-Forming Products