Tim Lynch

“We were so enchanted by our own product that we could not understand why everyone else did not feel the same way. That’s when I learned that one must understand what people are thinking, feeling, and believing in order to enchant them.”
― Guy Kawasaki, Enchantment: The Art of Changing Hearts, Minds, and Actions

“You can’t outsource a customized, integrated, end-to-end experience.”
― Colin Bryar, Working Backwards: Insights, Stories, and Secrets from Inside Amazon

“But a man is not often found sufficiently circumspect to know how to accommodate himself to the change, both because he cannot deviate from what nature inclines him to do, and also because, having always prospered by acting in one way, he cannot be persuaded that it is well to leave it; and, therefore, the cautious man, when it is time to turn adventurous, does not know how to do it, hence he is ruined; but had he changed his conduct with the times fortune would not have changed.”
― Niccolò Machiavelli, The Prince

“Explanation sets the need for further inquiry aside; narrative invites us to rethink what we thought we knew.”
― James P. Carse, Finite and Infinite Games