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“The first lesson of branding: memorability. It's very difficult buying something you can't remember.”
― Hegarty on Advertising
― Hegarty on Advertising
“Never let your fears be the boundaries of your dreams.”
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“The fear of the unknown was eclipsed by the gladness that came of taking action, of doing something rather than waiting, of following what seemed to be the call of my life.”
― Awakening
― Awakening
“Sometimes we have to soak ourselves in the tears and fears of the past to water our future gardens.”
― Rise Up and Salute the Sun: The Writings of Suzy Kassem
― Rise Up and Salute the Sun: The Writings of Suzy Kassem
“Or perhaps they are here, but in hiding because of some Lex Galactica , some ethic of noninterference with emerging civilizations. We can imagine them, curious and dispassionate, observing us, as we would watch a bacterial culture in a dish of agar, to determine whether this year again, we manage to avoid self-destruction.”
― Cosmos
― Cosmos
Sergio’s 2025 Year in Books
Take a look at Sergio’s Year in Books, including some fun facts about their reading.
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