Sergio

“That's delusion. Exactly the same. This is the dream. The question is, who is doing the dreaming and how do we wake up? How do we get real? That's what all this enlightenment stuff boils down to. It's about waking up and seeing what's really true, and to do what we have to become progressively less asleep. We have to fight and scratch and claw our way to wakefulness. In the same sense, if you want to be more true, then the way to do that is by becoming less false, less full of shit. If you want to be less full of shit, the the way to do it is to go inside yourself with the spotlight of discrimination, find the shit, and illuminate it. Illumination destroys it. lies disappear when you really look at them because they never had real substance, they were only imagined. That's what you were doing just now-- bravely shining a light inward, digging deeper-- and that's cool. It's not easy and it's not fun, but that's the process. That's how the good stuff happens. That's how icebergs get melted back into the ocean.”
― Jed McKenna, Spiritual Enlightenment: The Damnedest Thing

“The first lesson of branding: memorability. It's very difficult buying something you can't remember.”
― John Hegarty, Hegarty on Advertising

“Or perhaps they are here, but in hiding because of some Lex Galactica , some ethic of noninterference with emerging civilizations. We can imagine them, curious and dispassionate, observing us, as we would watch a bacterial culture in a dish of agar, to determine whether this year again, we manage to avoid self-destruction.”
― Carl Sagan, Cosmos

“Sometimes we have to soak ourselves in the tears and fears of the past to water our future gardens.”
― Suzy Kassem, Rise Up and Salute the Sun: The Writings of Suzy Kassem