Sergio

“The first lesson of branding: memorability. It's very difficult buying something you can't remember.”
― John Hegarty, Hegarty on Advertising

“Incluso la época de agobio es digna de respeto, pues es obra no del hombre, sino de la Humanidad y, por lo tanto, de la naturaleza creadora, que puede ser dura, pero jamás absurda. Si es dura la época en que vivimos, tanto más debemos amarla, empaparla de nuestro amor, hasta que logremos desplazar las pesadas masas de materia que ocultan la luz que brilla al otro lado.”
― Louis Pauwels, La rebelión de los brujos

“Or perhaps they are here, but in hiding because of some Lex Galactica , some ethic of noninterference with emerging civilizations. We can imagine them, curious and dispassionate, observing us, as we would watch a bacterial culture in a dish of agar, to determine whether this year again, we manage to avoid self-destruction.”
― Carl Sagan, Cosmos

“Some people believe in Fate, others don't. I do, and I don't.
It may seem at times as if invisible fingers move us above like puppets on strings. But for sure, we are not
born to be dragged along. We can grab the strings ourselves
and adjust our course at every crossroad, or take off at any
little trail into the unknown.”
― Thor Heyerdahl - 'Kon Tiki'