Brand Recognition Quotes

“The first lesson of branding: memorability. It's very difficult buying something you can't remember.”
― John Hegarty, Hegarty on Advertising

“Better to be known for something than be forgotten for nothing.”
― John Hegarty, Hegarty on Advertising

“The universal logo for a pizzahut is eight slices painted cross a disc of yellow plywood mounted in the mouth of a taxidermic hippopotapus.”
― Noah Wareness