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“The mark of the "Noble Minded Man" is that he does not do things simply because they are pleasing or profitable to himself, but because they flow from an unconditional moral imperative. They are things that he sees to be right and good in themselves. Hence, anyone who is guided by the profit motive, even though it be for the profit of the society to which he belongs, is not capable of living a genuinely moral life. Even when his acts do not conflict with the moral law, they remain amoral because they are motivated by the desire of profit and not for the love of good.”
― Thomas Merton, The Way of Chuang Tzu