Jeff Roach

“A brand is a person that has a voice, evokes emotion and spreads a message.”
― Richie Norton

“We just go where we want to go, do what we want to do, and become who we want to become. We want to be unique, but we want to be unique in groups. We want to stand out, but we want to stand out together. In the age of easy group-forming, the basic unit of measurement is not the segment but the tribe.”
― Marty Neumeier, Brand Flip, The: Why customers now run companies and how to profit from it

“Learning what laws can do, for good or ill, to transform society was a revelation.”
― Tom Mulcair, Strength of Conviction

“In 1995, the result of the PQ-mandated second referendum on Québec independence was such a close call that in many other countries it might have degenerated into civil conflict. But that didn’t happen. Why not? Maybe because on all of those occasions we kept talking, since we know in our heart of hearts that what we’ve got is worth keeping.”
― Tom Mulcair, Strength of Conviction