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“If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.”
― Ogilvy on Advertising
― Ogilvy on Advertising
“In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.”
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“In my experience, committees can criticize, but they cannot create. ‘Search the parks in all your cities You’ll find no statues of committees.”
― Ogilvy on Advertising
― Ogilvy on Advertising
“Hard work, says the Scottish proverb, never killed a man. People die of boredom and disease. There is nothing like an occasional all-night push to enliven morale – provided you are part of the push. Never leave the bridge in a storm.”
― Ogilvy on Advertising
― Ogilvy on Advertising
“A psychologist flashed hundreds of words on a screen and used an electric gadget to measure emotional reactions. High marks went to darling. So I used it in a headline for Dove.”
― Ogilvy on Advertising
― Ogilvy on Advertising
Barbra’s 2025 Year in Books
Take a look at Barbra’s Year in Books, including some fun facts about their reading.
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