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“The best ideas come as jokes. Make your thinking as funny as possible.”
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“Don't bunt. Aim out of the ballpark. Aim for the company of immortals.”
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“The consumer isn't a moron. She is your wife.”
― Confessions of an Advertising Man
― Confessions of an Advertising Man
“What you say in advertising is more important than how you say it.”
― Confessions of an Advertising Man
― Confessions of an Advertising Man
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”
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Barbra’s 2025 Year in Books
Take a look at Barbra’s Year in Books, including some fun facts about their reading.
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