Barbra

“The consumer isn't a moron. She is your wife.”
― David Ogilvy, Confessions of an Advertising Man

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”
― David Ogilvy

“Develop your eccentricities while you are young. That way, when you get old, people won’t think you’re going gaga.”
― David Ogilvy

“The creative process requires more than reason. Most original thinking isn't even verbal. It requires 'a groping experimentation with ideas, governed by intuitive hunches and inspired by the unconscious.' The majority of business men are incapable of original thinking because they are unable to escape from the tyranny of reason. Their imaginations are blocked.”
― David Ogilvy, Confessions of an Advertising Man