Susan

“As it turns out, if something is supposed to be secret, people might well be more likely to talk about it. The reason? Social currency. People share things that make them look good to others.”
― Jonah Berger, Contagious: Why Things Catch On

“A simple way to figure out which discount frame seems larger is by using something called the Rule of 100. If the product's price is less than $100, the Rule of 100 says that percentage discount will seem larger. For a $30 t-shirt of a $15 entree, even a $3 discount is a relatively small number. But percentagewise (10 percent or 20 percent), that same discount looks much bigger.”
― Jonah Berger, Contagious: Why Things Catch On

“To The Kids. Trust your instincts. Believe your eyes.”
― Lindy West, The Witches Are Coming

“Lately, my anger is deep and wide and steady, not as immediately visible under the surface of my put-together life, but just as present.”
― Lilly Dancyger, Burn It Down: Women Writing about Anger