Max

“The idea that leading in a “fast world” always requires “fast decisions” and “fast action”—and that we should embrace an overall ethos of “Fast! Fast! Fast!”—is a good way to get killed. 10X leaders figure out when to go fast, and when not to.”
― James C. Collins, Great by Choice: Uncertainty, Chaos and Luck - Why Some Thrive Despite Them All

“The goal was to get employees to distill a pitch into its purest essence, to start from something the customer might see—the public announcement—and work backward.”
― Brad Stone, The Everything Store: Jeff Bezos and the Age of Amazon

“The long-term value of an enterprise is not captured by the value of its products and intellectual property but rather by its ability to continuously increase the value it provides to customers — and to create new customers — through innovation.”
― Jez Humble, Lean Enterprise: How High Performance Organizations Innovate at Scale (Lean

“By keeping our initial customer base small — not chasing vanity numbers to get too big too fast — we force ourselves to keep it simple and maintain close contact with our customers every step of the way.”
― Jez Humble, Lean Enterprise: How High Performance Organizations Innovate at Scale (Lean