Max

“The goal was to get employees to distill a pitch into its purest essence, to start from something the customer might see—the public announcement—and work backward.”
― Brad Stone, The Everything Store: Jeff Bezos and the Age of Amazon

“As companies compete to embrace customer preferences through finer segmentation, they often risk creating too-small target markets.”
― W. Chan Kim, Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

“Whenever you hear of a new IT project starting up with a large budget, teams of tens or hundreds of people, and a timeline of many months before something actually gets shipped, you can expect the project will go over time and budget and not deliver the expected value.”
― Jez Humble, Lean Enterprise: How High Performance Organizations Innovate at Scale (Lean

“Gamification can provide the structure to engage, motivate, and focus the innovation activities of the crowd, whether they are employees, customers, or communities of interest.”
― Brian Burke, Gamify: How Gamification Motivates People to Do Extraordinary Things