Max

“The goal was to get employees to distill a pitch into its purest essence, to start from something the customer might see—the public announcement—and work backward.”
― Brad Stone, The Everything Store: Jeff Bezos and the Age of Amazon

“By keeping our initial customer base small — not chasing vanity numbers to get too big too fast — we force ourselves to keep it simple and maintain close contact with our customers every step of the way.”
― Jez Humble, Lean Enterprise: How High Performance Organizations Innovate at Scale (Lean

“The idea that leading in a “fast world” always requires “fast decisions” and “fast action”—and that we should embrace an overall ethos of “Fast! Fast! Fast!”—is a good way to get killed. 10X leaders figure out when to go fast, and when not to.”
― James C. Collins, Great by Choice: Uncertainty, Chaos and Luck - Why Some Thrive Despite Them All

“One of Job's business rules was to never be afraid of cannibalizing yourself. " If you don't cannibalize yourself, someone else will," he said. So even though an Iphone might cannibalize sales of an IPod, or an IPad might cannibalize sales of a laptop, that did not deter him.”
― Walter Isaacson, Steve Jobs