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“Number one is talk about the unique achievement, status or other specialties. Number two is personalize the greatness in your offer. Number three is show the reader how easy it is to achieve this.”
― Breakthrough Copywriting: How To Generate Quick Cash With The Written Word
― Breakthrough Copywriting: How To Generate Quick Cash With The Written Word
“Referring to an event in an untold story is a powerful technique rarely used.”
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“When people ask me about the definition of a copywriter, I say, "If I become a good copywriter, I will have the ability to bring nonliving people to life.”
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“Most good copywriters’, says William Maynard of the Bates agency, ‘fall into two categories. Poets. And killers.”
― Ogilvy on Advertising
― Ogilvy on Advertising
“Aldous Huxley, who was once a copywriter, said, ‘It is easier to write ten passably effective sonnets than one effective advertisement.’ You cannot bore people into buying your product. You can only interest them in buying it.”
― Ogilvy on Advertising
― Ogilvy on Advertising
Vanshika’s 2025 Year in Books
Take a look at Vanshika’s Year in Books, including some fun facts about their reading.
2 books
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31 friends
3 books
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57 friends
1 book
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75 friends
1 book
|
63 friends
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