Vanshika

“Clever advertising can convince people to try a bad product once. But it can’t convince them to buy a product they’ve already tried and didn’t like.”
― Robert W. Bly, The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells

“Referring to an event in an untold story is a powerful technique rarely used.”
― Roy H. Williams

“When people ask me about the definition of a copywriter, I say, "If I become a good copywriter, I will have the ability to bring nonliving people to life.”
― Bhavik Sarkhedi

“Some copywriters write tricky headlines – double meanings, puns and other obscurities. This is counter-productive. In the average newspaper your headline has to compete with 350 others. Readers travel fast through this jungle. Your headline should telegraph what you want to say.”
― David Ogilvy, Ogilvy on Advertising