Vanshika

“The first step in persuasion is to entice your target to imagine doing the thing you want them to do.”
― Roy H. Williams

“Effective content marketing is about mastering the art of storytelling. Facts tell, but stories sell.”
― Bryan Eisenberg

“Most good copywriters’, says William Maynard of the Bates agency, ‘fall into two categories. Poets. And killers.”
― David Ogilvy, Ogilvy on Advertising

“Some copywriters write tricky headlines – double meanings, puns and other obscurities. This is counter-productive. In the average newspaper your headline has to compete with 350 others. Readers travel fast through this jungle. Your headline should telegraph what you want to say.”
― David Ogilvy, Ogilvy on Advertising