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In Hollywood parlance it’s called a logline or a one-line. And the difference between a good one and a bad one is simple. When I pick up the trades and read the logline of a spec or a pitch that’s sold and my first reaction is “Why didn’t I
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Log line and sources of movie script sales
“If you’re not passionate enough about what your company does to find fuel for conversation every day, for hours on end, with as many people as possible, maybe you’re in the wrong business. Go general if you have to. Not everyone can be the Lakers, but anyone can talk basketball. When I started out, I didn’t have the name recognition of Robert Parker, or the clout of Wine Spectator, so I didn’t talk about Gary Vaynerchuk or Wine Library—I talked about Chardonnay. Social media gives you the opportunity to take your business to its fullest potential. Grab it.”
― The Thank You Economy: Data-Driven Strategies for Authentic Brands and Sustainable Profit
― The Thank You Economy: Data-Driven Strategies for Authentic Brands and Sustainable Profit
“No one is perfect, and I see ways in which each of the companies I’ve profiled could adjust and improve their social media initiatives. Then again, I’m well aware that there are things I could do to improve my own efforts. Sustaining relationships and leveraging social networks is challenging work. Yet the thing that strikes me about the individuals who are leading the companies and brands profiled in this book is their excitement. They work like animals, and the economy is still wobbly, but when they talk about their work, you get the definite sense that all they see are doors of opportunity flying open every day. It’s as though social media has given all its users an equal platform on which they can build not just their careers, but their dreams.”
― The Thank You Economy: Data-Driven Strategies for Authentic Brands and Sustainable Profit
― The Thank You Economy: Data-Driven Strategies for Authentic Brands and Sustainable Profit
“In the end, no matter what obstacles a company faces in the Thank You Economy, the solution will always be the same. Competitors are bigger? Outcare them. They’re cheaper? Outcare them. They’ve got celebrity status and you don’t? Outcare them. Social media gives you the tools to touch your consumer and create an emotion where before there might not have been one. It doesn’t matter if you’re not small or cool or sexy—people can get pumped up about the craziest stuff. I mean, really, who could have predicted the guy in a trench coat pulverizing iPhones in a blender? (Seriously, if you haven’t seen it, check out willitblend.com. It’s fantastic!)”
― The Thank You Economy: Data-Driven Strategies for Authentic Brands and Sustainable Profit
― The Thank You Economy: Data-Driven Strategies for Authentic Brands and Sustainable Profit
“The customers have input over almost every aspect of the restaurant brand. They build menu items, determine price structures and hours of operation, suggest promotions, and even guest bartend for charity events. How does Joe Sorge dare give such control of his brand over to his customers? Two reasons. The first is that one-to-one relationships make life more fun. The second is that in a Thank You Economy, it pays off. Big. Knowing his customer base has always been a priority for Sorge. The idea that you have to create a welcoming atmosphere in a restaurant is a no-brainer, but at AJ Bombers, online customers get as much attention as anyone sitting at a four-top.”
― The Thank You Economy: Data-Driven Strategies for Authentic Brands and Sustainable Profit
― The Thank You Economy: Data-Driven Strategies for Authentic Brands and Sustainable Profit
“I still opt for a scoop of plant-based protein powder from time to time—after a particularly brutal workout, if I’m feeling overly fatigued from training, or when I know I haven’t sourced quite enough whole food protein from my meals. I prefer to combine a variety of plant-based proteins for this purpose, such as hemp, pea, and sprouted brown rice, to ensure maximum bioavailability and assimilation of all the essential amino acids our bodies can’t produce themselves. In fact, I recently formulated my own plant-based protein recovery supplement, in cooperation with microbiologist Compton Rom of Ascended Health, called Jai Repair. Infused with a proprietary blend of additional reparative nutrients like Cordyceps mushroom extracts, L-glutamine, vitamin B12, and antioxidants such as resveratrol, Jai Repair is scientifically devised to enhance rapid recovery from exercise-induced stress and is a formula I’ve come to rely on as a key component in my training regime.”
― Finding Ultra: Rejecting Middle Age, Becoming One of the World's Fittest Men, and Discovering Myself
― Finding Ultra: Rejecting Middle Age, Becoming One of the World's Fittest Men, and Discovering Myself
Jocko Podcast Book Club
— 304 members
— last activity Jan 24, 2018 07:21AM
This is a group to discuss the books mentioned in the Jocko Podcast, as well as the podcast itself.
Paul’s 2025 Year in Books
Take a look at Paul’s Year in Books, including some fun facts about their reading.
358 books
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99 friends
685 books
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84 friends
328 books
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102 friends
473 books
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107 friends
490 books
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72 friends
895 books
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98 friends
715 books
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69 friends
559 books
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88 friends
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