In Hollywood parlance it’s called a logline or a one-line. And the difference between a good one and a bad one is simple. When I pick up the trades and read the logline of a spec or a pitch that’s sold and my first reaction is “Why didn’t I
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“Too many people are scared to share their visions and thoughts in public or even in board-rooms. Having a strong vision is important for your personal brand. Don’t be afraid to say what you think. Ever. That said, don’t forget to listen, either.”
― The Thank You Economy: Data-Driven Strategies for Authentic Brands and Sustainable Profit
― The Thank You Economy: Data-Driven Strategies for Authentic Brands and Sustainable Profit
“In the end, no matter what obstacles a company faces in the Thank You Economy, the solution will always be the same. Competitors are bigger? Outcare them. They’re cheaper? Outcare them. They’ve got celebrity status and you don’t? Outcare them. Social media gives you the tools to touch your consumer and create an emotion where before there might not have been one. It doesn’t matter if you’re not small or cool or sexy—people can get pumped up about the craziest stuff. I mean, really, who could have predicted the guy in a trench coat pulverizing iPhones in a blender? (Seriously, if you haven’t seen it, check out willitblend.com. It’s fantastic!)”
― The Thank You Economy: Data-Driven Strategies for Authentic Brands and Sustainable Profit
― The Thank You Economy: Data-Driven Strategies for Authentic Brands and Sustainable Profit
“No one is perfect, and I see ways in which each of the companies I’ve profiled could adjust and improve their social media initiatives. Then again, I’m well aware that there are things I could do to improve my own efforts. Sustaining relationships and leveraging social networks is challenging work. Yet the thing that strikes me about the individuals who are leading the companies and brands profiled in this book is their excitement. They work like animals, and the economy is still wobbly, but when they talk about their work, you get the definite sense that all they see are doors of opportunity flying open every day. It’s as though social media has given all its users an equal platform on which they can build not just their careers, but their dreams.”
― The Thank You Economy: Data-Driven Strategies for Authentic Brands and Sustainable Profit
― The Thank You Economy: Data-Driven Strategies for Authentic Brands and Sustainable Profit
“I still opt for a scoop of plant-based protein powder from time to time—after a particularly brutal workout, if I’m feeling overly fatigued from training, or when I know I haven’t sourced quite enough whole food protein from my meals. I prefer to combine a variety of plant-based proteins for this purpose, such as hemp, pea, and sprouted brown rice, to ensure maximum bioavailability and assimilation of all the essential amino acids our bodies can’t produce themselves. In fact, I recently formulated my own plant-based protein recovery supplement, in cooperation with microbiologist Compton Rom of Ascended Health, called Jai Repair. Infused with a proprietary blend of additional reparative nutrients like Cordyceps mushroom extracts, L-glutamine, vitamin B12, and antioxidants such as resveratrol, Jai Repair is scientifically devised to enhance rapid recovery from exercise-induced stress and is a formula I’ve come to rely on as a key component in my training regime.”
― Finding Ultra: Rejecting Middle Age, Becoming One of the World's Fittest Men, and Discovering Myself
― Finding Ultra: Rejecting Middle Age, Becoming One of the World's Fittest Men, and Discovering Myself
“Any company that gets so complacent it thinks everything is “fine” deserves to go out of business—it literally means its leaders have stopped caring. A competitive company is always on the offense. Always. Always. Always.”
― The Thank You Economy: Data-Driven Strategies for Authentic Brands and Sustainable Profit
― The Thank You Economy: Data-Driven Strategies for Authentic Brands and Sustainable Profit
Jocko Podcast Book Club
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— last activity Jan 24, 2018 07:21AM
This is a group to discuss the books mentioned in the Jocko Podcast, as well as the podcast itself.
Paul’s 2025 Year in Books
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