Well, the idea is to give yourself extremely small goals that are childishly simple to accomplish. Such as, “today I am going to do nothing with this ad except the offer.” Or, “today, I am going to nothing with this ad except read through
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“Too many people are scared to share their visions and thoughts in public or even in board-rooms. Having a strong vision is important for your personal brand. Don’t be afraid to say what you think. Ever. That said, don’t forget to listen, either.”
― The Thank You Economy: Data-Driven Strategies for Authentic Brands and Sustainable Profit
― The Thank You Economy: Data-Driven Strategies for Authentic Brands and Sustainable Profit
“No one is perfect, and I see ways in which each of the companies I’ve profiled could adjust and improve their social media initiatives. Then again, I’m well aware that there are things I could do to improve my own efforts. Sustaining relationships and leveraging social networks is challenging work. Yet the thing that strikes me about the individuals who are leading the companies and brands profiled in this book is their excitement. They work like animals, and the economy is still wobbly, but when they talk about their work, you get the definite sense that all they see are doors of opportunity flying open every day. It’s as though social media has given all its users an equal platform on which they can build not just their careers, but their dreams.”
― The Thank You Economy: Data-Driven Strategies for Authentic Brands and Sustainable Profit
― The Thank You Economy: Data-Driven Strategies for Authentic Brands and Sustainable Profit
“If you’re not passionate enough about what your company does to find fuel for conversation every day, for hours on end, with as many people as possible, maybe you’re in the wrong business. Go general if you have to. Not everyone can be the Lakers, but anyone can talk basketball. When I started out, I didn’t have the name recognition of Robert Parker, or the clout of Wine Spectator, so I didn’t talk about Gary Vaynerchuk or Wine Library—I talked about Chardonnay. Social media gives you the opportunity to take your business to its fullest potential. Grab it.”
― The Thank You Economy: Data-Driven Strategies for Authentic Brands and Sustainable Profit
― The Thank You Economy: Data-Driven Strategies for Authentic Brands and Sustainable Profit
“In the end, no matter what obstacles a company faces in the Thank You Economy, the solution will always be the same. Competitors are bigger? Outcare them. They’re cheaper? Outcare them. They’ve got celebrity status and you don’t? Outcare them. Social media gives you the tools to touch your consumer and create an emotion where before there might not have been one. It doesn’t matter if you’re not small or cool or sexy—people can get pumped up about the craziest stuff. I mean, really, who could have predicted the guy in a trench coat pulverizing iPhones in a blender? (Seriously, if you haven’t seen it, check out willitblend.com. It’s fantastic!)”
― The Thank You Economy: Data-Driven Strategies for Authentic Brands and Sustainable Profit
― The Thank You Economy: Data-Driven Strategies for Authentic Brands and Sustainable Profit
“A man who is self-reliant, positive, optimistic, and undertakes his work with the assurance of success magnetizes his condition. He draws to himself the creative powers of the universe.”
― The Power of Positive Thinking
― The Power of Positive Thinking
Jocko Podcast Book Club
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— last activity Jan 24, 2018 07:21AM
This is a group to discuss the books mentioned in the Jocko Podcast, as well as the podcast itself.
Paul’s 2025 Year in Books
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