In Hollywood parlance it’s called a logline or a one-line. And the difference between a good one and a bad one is simple. When I pick up the trades and read the logline of a spec or a pitch that’s sold and my first reaction is “Why didn’t I
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“A man who is self-reliant, positive, optimistic, and undertakes his work with the assurance of success magnetizes his condition. He draws to himself the creative powers of the universe.”
― The Power of Positive Thinking
― The Power of Positive Thinking
“No one is perfect, and I see ways in which each of the companies I’ve profiled could adjust and improve their social media initiatives. Then again, I’m well aware that there are things I could do to improve my own efforts. Sustaining relationships and leveraging social networks is challenging work. Yet the thing that strikes me about the individuals who are leading the companies and brands profiled in this book is their excitement. They work like animals, and the economy is still wobbly, but when they talk about their work, you get the definite sense that all they see are doors of opportunity flying open every day. It’s as though social media has given all its users an equal platform on which they can build not just their careers, but their dreams.”
― The Thank You Economy: Data-Driven Strategies for Authentic Brands and Sustainable Profit
― The Thank You Economy: Data-Driven Strategies for Authentic Brands and Sustainable Profit
“Any company that gets so complacent it thinks everything is “fine” deserves to go out of business—it literally means its leaders have stopped caring. A competitive company is always on the offense. Always. Always. Always.”
― The Thank You Economy: Data-Driven Strategies for Authentic Brands and Sustainable Profit
― The Thank You Economy: Data-Driven Strategies for Authentic Brands and Sustainable Profit
“Too many people are scared to share their visions and thoughts in public or even in board-rooms. Having a strong vision is important for your personal brand. Don’t be afraid to say what you think. Ever. That said, don’t forget to listen, either.”
― The Thank You Economy: Data-Driven Strategies for Authentic Brands and Sustainable Profit
― The Thank You Economy: Data-Driven Strategies for Authentic Brands and Sustainable Profit
“If you’re not passionate enough about what your company does to find fuel for conversation every day, for hours on end, with as many people as possible, maybe you’re in the wrong business. Go general if you have to. Not everyone can be the Lakers, but anyone can talk basketball. When I started out, I didn’t have the name recognition of Robert Parker, or the clout of Wine Spectator, so I didn’t talk about Gary Vaynerchuk or Wine Library—I talked about Chardonnay. Social media gives you the opportunity to take your business to its fullest potential. Grab it.”
― The Thank You Economy: Data-Driven Strategies for Authentic Brands and Sustainable Profit
― The Thank You Economy: Data-Driven Strategies for Authentic Brands and Sustainable Profit
Jocko Podcast Book Club
— 304 members
— last activity Jan 24, 2018 07:21AM
This is a group to discuss the books mentioned in the Jocko Podcast, as well as the podcast itself.
Paul’s 2025 Year in Books
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