Alberto Nicolas

“Expect to spend 20% of your budget on designing and developing a great app and 80% of the budget on the technology and process redesign required to support it.”
― Ted Schadler, The Mobile Mind Shift: Engineer Your Business To Win in the Mobile Moment

“que no debemos dejar nacer un desorden para evitar una guerra, pues acabamos no evitándola, y sólo la diferimos, lo que redunda a la postre en perjuicio nuestro.”
― Niccolò Machiavelli, El Príncipe

“First, people are no longer sitting in one place; they are innately and incessantly mobile and connected at every waking moment regardless of where they are. Second, they are not happy to slog through the complex linear processes you’ve developed for your business. Third, they are not willing to serve themselves if they think you should anticipate their needs and serve them immediately.”
― Ted Schadler, The Mobile Mind Shift: Engineer Your Business To Win in the Mobile Moment

“By 2017, 2.5 billion people will own smartphones and 905 million people will use tablets at home and work—nearly three times as many as in 2013.3”
― Ted Schadler, The Mobile Mind Shift: Engineer Your Business To Win in the Mobile Moment