Hussein

“Every hour be firmly resolved... to accomplish the work at hand with fitting and unaffected dignity, goodwill, freedom, justice. Banish from your thoughts all other considerations. This is possible if you perform each act as if it were your last, rejecting every frivolous distraction, every denial of the rule of reason, every pretentious gesture, vain show, and whining complaint against the decrees of fate. Do you see what little is required of a man to live a well-tempered and god-fearing life? Obey these precepts, and the gods will ask nothing more (II.5).”
― Marcus Aurelius, The Emperor's Handbook

“The only reality you can be sure about is in your own perceptions. If the universe exists, it exists inside your own mind and the minds of others.”
― Al Ries, The 22 Immutable Laws of Marketing

“To stand up straight with your shoulders back is to accept the terrible responsibility of life, with eyes wide open. It means deciding to voluntarily transform the chaos of potential into the realities of habitable order. It means adopting the burden of self-conscious vulnerability, and accepting the end of the unconscious paradise of childhood, where finitude and mortality are only dimly comprehended. It means willingly undertaking the sacrifices necessary to generate a productive and meaningful reality (it means acting to please God, in the ancient language).”
― Jordan B. Peterson, 12 Rules for Life: An Antidote to Chaos

“Marketing is a battle of perceptions, not products.”
― Al Ries, The 22 Immutable Laws of Marketing