Hassan Horack

“We deserve some respect. You deserve some respect. You are important to other people, as much as to yourself. You have some vital role to play in the unfolding destiny of the world. You are, therefore, morally obliged to take care of yourself. You should take care of, help and be good to yourself the same way you would take care of, help and be good to someone you loved and valued. You may therefore have to conduct yourself habitually in a manner that allows you some respect for your own Being—and fair enough. But every person is deeply flawed. Everyone falls short of the glory of God. If that stark fact meant, however, that we had no responsibility to care, for ourselves as much as others, everyone would be brutally punished all the time. That would not be good. That would make the shortcomings of the world, which can make everyone who thinks honestly question the very propriety of the world, worse in every way. That simply cannot be the proper path forward.”
― Jordan B. Peterson, 12 Rules for Life: An Antidote to Chaos

“Marketing is a battle of perceptions, not products.”
― Al Ries, The 22 Immutable Laws of Marketing

“I have been impressed with the urgency of doing. Knowing is not enough; we must apply. Being willing is not enough; we must do.”
― Leonardo da Vinci

“With a name like Smucker’s, it has to be good.” Most companies, especially family companies, would never make fun of their own name. Yet the Smucker family did, which is one reason why Smucker’s is the No.1 brand of jams and jellies. If your name is bad, you have two choices: change the name or make fun of it.”
― Al Ries, The 22 Immutable Laws of Marketing