They could develop a drug, have it clinically tested, secure favorable reports from the doctors and hospitals with which they had connections, devise an advertising campaign in their agency, publish the clinical articles and the
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“Make sure you are building The Right It and make sure that you really care about It before you build It right.”
― The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed
― The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed
Zahir’s 2024 Year in Books
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