David

“The retail industry has its own headache: it loses $16 billion a year to customers who buy clothes, wear them with the tags tucked in, and return these secondhand clothes for a full refund.”
― Dan Ariely, The Irrational Bundle: Predictably Irrational, The Upside of Irrationality, and The Honest Truth About Dishonesty

“...if I pay you lots of money to see reality in a certain way, you will.”
― Dan Ariely

“One fall day in Boston, a tall mechanical engineering student named Joe entered the student union at Harvard University. He was all ambition and acne”
― Dan Ariely, The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home

“[..] we human beings are ready and willing to steal something that does not explicitly reference monetary value - that is, something that lacks the face of a dead president.”
― Dan Ariely, The Honest Truth About Dishonesty: How We Lie to Everyone - Especially Ourselves