João Gomes

“the more others seem to be doing something, the more likely people are to think that thing is right or normal and what they should be doing as well.”
― Jonah Berger, Contagious: Why Things Catch On

“I wish it need not have happened in my time," said Frodo.
"So do I," said Gandalf, "and so do all who live to see such times. But that is not for them to decide. All we have to decide is what to do with the time that is given us.”
― J.R.R. Tolkien, The Fellowship of the Ring

“Live in the present, remember the past, and fear not the future, for it doesn't exist and never shall. There is only now.”
― Christopher Paolini, Eldest

“Behavioral residue is the physical traces or remnants that most actions or behaviors leave in their wake.”
― Jonah Berger, Contagious: Why Things Catch On