Stephen

“If the social industry is an addiction machine, the addictive behaviour it is closest to is gambling: a rigged lottery. Every gambler trusts in a few abstract symbols – the dots on a dice, numerals, suits, red or black, the graphemes on a fruit machine – to tell them who they are. In most cases, the answer is brutal and swift: you are a loser and you are going home with nothing. The true gambler takes a perverse joy in anteing up, putting their whole being at stake. On social media, you scratch out a few words, a few symbols, and press ‘send’, rolling the dice. The internet will tell you who you are, and what your destiny is through arithmetic ‘likes’, ‘shares’ and ‘comments’.”
― Richard Seymour, The Twittering Machine