Alfred

“Ooching, in short, should be used as a way to speed up the collection of trustworthy information, not as a way to slow down a decision that deserves our full commitment. 3”
― Chip Heath, Decisive: How to Make Better Choices in Life and Work

“Sometimes what you don’t do is just as important as what you do.”
― Greg McKeown, Essentialism: The Disciplined Pursuit of Less

“So how can you avoid letting these subtle emotions get the best of you? Get some distance.”
― Chip Heath, Decisive: How to Make Better Choices in Life and Work

“Find the people whose problem is most severe; they are eager to solve it and may become earlyvangelists.”
― Cindy Alvarez, Lean Customer Development: Building Products Your Customers Will Buy