Mark Joosten

“Too many organizations care about numbers, not fans.”
― Seth Godin, Tribes: We need you to lead us

“it’s far better to be uncomfortably uncertain than comfortably wrong. In the end, it’s the confused apes—the connoisseurs of uncertainty—that transform the world.”
― Ozan Varol, Think Like a Rocket Scientist: Simple Strategies You Can Use to Make Giant Leaps in Work and Life

“As Thoreau wrote, ‘It’s not what you look at that matters, it’s what you see.”
― Matt Haig, The Midnight Library

“Breakthrough ideas have traditionally been difficult to manage for two reasons: 1) innovative ideas fail far more than they succeed, and 2) innovative ideas are always controversial before they succeed. If everyone could instantly understand them, they wouldn’t be innovative.”
― Ben Horowitz, What You Do Is Who You Are: An expert guide to building your company’s culture