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“A general “law of least effort” applies to cognitive as well as physical
exertion. The law asserts that if there are several ways of achieving the
same goal, people will eventually gravitate to the least demanding course
of action. In the economy of action, effort is a cost, and the acquisition of
skill is driven by the balance of benefits and costs. Laziness is built deep into our nature.”
― Thinking, Fast and Slow
exertion. The law asserts that if there are several ways of achieving the
same goal, people will eventually gravitate to the least demanding course
of action. In the economy of action, effort is a cost, and the acquisition of
skill is driven by the balance of benefits and costs. Laziness is built deep into our nature.”
― Thinking, Fast and Slow
“Where does a thought go when it's forgotten?”
―
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“Many people have made money selling magic potions and Ponzi schemes, but few have gotten rich selling the advice, “Don’t buy that stuff.”
― Misbehaving: The Making of Behavioral Economics
― Misbehaving: The Making of Behavioral Economics
“A reliable way of making people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth.”
― Thinking, Fast and Slow
― Thinking, Fast and Slow
“If you care about being thought credible and intelligent, do not use complex language where simpler language will do.”
― Thinking, Fast and Slow
― Thinking, Fast and Slow
MAYUR’s 2025 Year in Books
Take a look at MAYUR’s Year in Books, including some fun facts about their reading.
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