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“How is a magician to exist without books? Let someone explain that to me. It is like asking a politician to achieve high office without the benefit of bribes or patronage.”
― Jonathan Strange & Mr Norrell
― Jonathan Strange & Mr Norrell
“As Patrick Harpur points out, we cannot ‘explain’ or ‘decode’ a myth. To look for the historic or scientific ‘truth’ of a myth is but to retell the myth, albeit in a less satisfying way. We render unto materialism the control of our most precious mythologies if we allow them to be ‘scientifically explained’ to us. A new language is required. New words.”
― Star.Ships: A Prehistory of the Spirits
― Star.Ships: A Prehistory of the Spirits
“And allow me again to assure you that when you've got yourself going, doing your True Will, you won't find you have any time to get bored.”
― Diary of a Drug Fiend
― Diary of a Drug Fiend
“Logic is the science of the justification of conclusions we have reached by natural reasoning. My point is that, for such natural reasoning to occur, consciousness is not necessary. The very reason we need logic at all is because most reasoning is not conscious at all.”
― The Origin of Consciousness in the Breakdown of the Bicameral Mind
― The Origin of Consciousness in the Breakdown of the Bicameral Mind
“Is there a difference in the amount donated—based on the "suggested donation" you list? Desmet (1999 ["Asking for Less to Obtain More." Journal of Marketing Research, 29(4), 430–440.]) found it depends on which suggestions you manipulate. Suppose you have the following "suggested donations":
•$15
•$30
•$50
•$75
•$100
Desmet's research suggests that changing the $30, $50, or $75 will have little effect, but raising the top or the bottom number will have significant results.
In his research, raising the top number led to overall larger donations. Strangely, raising the bottom number led to significantly lower response rates. Why would raising the $15 cause fewer people to donate? The dropoff came from previous donors who had contributed a small amount. Desmet cites an "aversion to the extremes," whereby donors do not want to contribute the smallest or the largest amount on the list.
So adding a $125 choice would increase the number of people who donate $100. But if the lowest number shown becomes $30, then people who donated $30 before would now be donating the lowest amount listed—which they don't want to do. Instead, some of them may choose not to donate.”
― Setting Profitable Prices: A Step-By-Step Guide to Pricing Strategy Without Hiring a Consultant
•$15
•$30
•$50
•$75
•$100
Desmet's research suggests that changing the $30, $50, or $75 will have little effect, but raising the top or the bottom number will have significant results.
In his research, raising the top number led to overall larger donations. Strangely, raising the bottom number led to significantly lower response rates. Why would raising the $15 cause fewer people to donate? The dropoff came from previous donors who had contributed a small amount. Desmet cites an "aversion to the extremes," whereby donors do not want to contribute the smallest or the largest amount on the list.
So adding a $125 choice would increase the number of people who donate $100. But if the lowest number shown becomes $30, then people who donated $30 before would now be donating the lowest amount listed—which they don't want to do. Instead, some of them may choose not to donate.”
― Setting Profitable Prices: A Step-By-Step Guide to Pricing Strategy Without Hiring a Consultant
Chomas’s 2024 Year in Books
Take a look at Chomas’s Year in Books, including some fun facts about their reading.
2,338 books
|
244 friends
523 books
|
39 friends
3,376 books
|
186 friends
595 books
|
21 friends
903 books
|
501 friends
1,844 books
|
65 friends
428 books
|
16 friends
4,558 books
|
251 friends
More friends…
Favorite Genres
Polls voted on by Chomas
Lists liked by Chomas
