Natasha Puri

“Content marketing is the marketing and business process for creating and distributing content to attract, acquire, and engage a clearly defined and understood target audience—with the objective of driving profitable customer action.”
― Joe Pulizzi, Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less

“In order to be successful, you need a marketing culture that includes both a strong marketing and publishing core, and a keen understanding of how consistent editorial content can maintain or change customer behavior.”
― Joe Pulizzi, Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less

“content marketing is not a campaign—it’s an approach, a philosophy, and a business strategy.”
― Joe Pulizzi, Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less