225 ratings | 113 reviews | avg rating:4.50

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Joe’s Year In Books

Joe’s 2025 Year in Books

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Joe Pulizzi’s Followers (196)

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Joe’s Friends (97)

Laura

1,310 books | 49 friends

Pam Pulizzi

549 books | 27 friends

Glenn Schmelzle

961 books | 220 friends

Yaron Galai

867 books | 135 friends

PamG

9,724 books | 2,417 friends

Ayelén Torres

178 books | 59 friends

Jamie Wallace

1,621 books | 427 friends

Liz Scott

910 books | 21 friends

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Joe Pulizzi

Goodreads Author

Born

Sandusky, The United States

Website

http://joepulizzi.com

Twitter

JoePulizzi

Genre

Business, Thriller, Mystery

Influences

Lee Child, PJ Tracy, Blake Crouch, Michael Lewis, Robert Heinlein, Ray ...more

Member Since

April 2009

URL

https://www.goodreads.com/joe_pulizzi

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I'm a traditionally published and indie author. My latest is

Burn the Playbook: Are You Made for More? Build a Life on Your Terms - (2025, Tilt Publishing) - ORDER NOW.

Before that, I wrote Epic Content Marketing, second edition: Break Through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3 - (2023, McGraw-Hill) - ORDER NOW with Brian Piper.

In 2021 I published the #1 Amazon marketing bestseller Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money) - (2021, McGraw-Hill) - ORDER NOW

My other nonfiction books include:
- Killing Marketing (2017, McGraw-Hill)
- Content Inc. (2015, McGraw-Hill)
- Epic Content Marketing (2013, ...more

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Ask the Author

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Combine Editions
Joe Pulizzi’s books

Average rating: 3.96 · 3,600 ratings · 426 reviews · 22 distinct works • Similar authors

	Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses 3.96 avg rating — 1,389 ratings — published 2015 — 15 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less 3.96 avg rating — 1,330 ratings — published 2013 — 8 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Will to Die (Will Pollitt #1) 4.12 avg rating — 248 ratings — published 2019 — 6 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit by Joe Pulizzi (Goodreads Author), Robert Rose 3.90 avg rating — 231 ratings — published 2013 — 6 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3 by Joe Pulizzi (Goodreads Author), Brian W. Piper (Goodreads Author) 4.17 avg rating — 94 ratings — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Get Content Get Customers: Turn Prospects into Buyers with Content Marketing by Joe Pulizzi (Goodreads Author), Newt Barrett 3.62 avg rating — 92 ratings — published 2009 — 5 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Burn the Playbook: How Creators and Entrepreneurs Escape the 9–5 and Build Businesses That Last it was amazing 5.00 avg rating — 7 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Content Entrepreneur 4.50 avg rating — 4 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Content Inc. 3.50 avg rating — 2 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Burn the Playbook: Are You Made for More? Build a Life on Your Terms. it was amazing 5.00 avg rating — 1 rating — published 2025	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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Joe’s Recent Updates

Joe wants to read Big Magic: Creative Living Beyond Fear by Elizabeth Gilbert (Goodreads Author)	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Jan 22, 2026 05:11AM · like · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of Big Magic by Elizabeth Gilbert. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — Big Magic by Elizabeth Gilbert <iframe sandbox id="wrongBookKindlePreviewScreen">
Joe rated a book really liked it Finding Me: A Decade of Darkness, a Life Reclaimed - A Memoir of the Cleveland Kidnappings by Michelle Knight	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
A horrible and tragic story. I can’t imagine a worse experience for a person to go through.
Jan 20, 2026 04:43PM · like · see review · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of Finding Me by Michelle Knight. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — Finding Me by Michelle Knight <iframe sandbox id="wrongBookKindlePreviewScreen">
Joe rated a book it was amazing Man's Search for Meaning by Viktor E. Frankl	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
I can't believe it took me this long to read this book. Hard to express how meaningful this book is. So good I'm trying to find a way to get my kids to read it. ...more
Jan 20, 2026 04:42PM · 1 like · like · see review
Joe rated a book it was amazing Chariots of the Gods by Erich von Däniken	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Jan 11, 2026 02:17PM · like · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of Chariots of the Gods by Erich von Däniken. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — Chariots of the Gods by Erich von Däniken <iframe sandbox id="wrongBookKindlePreviewScreen">
Joe rated a book really liked it Finding Me: A Decade of Darkness, a Life Reclaimed - A Memoir of the Cleveland Kidnappings by Michelle Knight	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
A horrible and tragic story. I can’t imagine a worse experience for a person to go through.
Dec 29, 2025 06:26PM · like · see review · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of Finding Me by Michelle Knight. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — Finding Me by Michelle Knight <iframe sandbox id="wrongBookKindlePreviewScreen">
Joe rated a book it was amazing The Secret of Secrets (Robert Langdon, #6) by Dan Brown (Goodreads Author)	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Quintessential Dan Brown.
Dec 29, 2025 06:24PM · like · see review · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of The Secret of Secrets by Dan Brown. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — The Secret of Secrets by Dan Brown <iframe sandbox id="wrongBookKindlePreviewScreen">
Joe rated a book really liked it Future Boy: Back to the Future and My Journey Through the Space-Time Continuum by Michael J. Fox	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Quick read. Super interesting how Fox pulled off both Back to the Future and Family Ties at the same time. Poor Eric Stoltz.
Dec 19, 2025 12:34PM · like · see review · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of Future Boy by Michael J. Fox. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — Future Boy by Michael J. Fox <iframe sandbox id="wrongBookKindlePreviewScreen">
Joe made a comment on Dan Moyle’s review of Burn the Playbook: How Creators and Entrepreneurs Escape the 9–5 and Build Businesses That Last " Thank you sir. Really appreciate your insight here. "
Oct 16, 2025 11:34AM · see review
Joe and 1 other person liked Dan Moyle's review of Burn the Playbook: How Creators and Entrepreneurs Escape the 9–5 and Build Businesses That Last: "Within the first few pages, I was already all-in. I love the idea that "We don’t build factories anymore. We build audiences. We don’t just compete for jobs. We create our own platforms. We don’t measure success by titles. We measure it by freedom." " Read more of this review »
Oct 16, 2025 11:34AM · see review · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of Burn the Playbook by Joe Pulizzi. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — Burn the Playbook by Joe Pulizzi <iframe sandbox id="wrongBookKindlePreviewScreen">
Joe has read Burn the Playbook: How Creators and Entrepreneurs Escape the 9–5 and Build Businesses That Last by Joe Pulizzi (Goodreads Author)	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Oct 16, 2025 11:34AM · like · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of Burn the Playbook by Joe Pulizzi. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — Burn the Playbook by Joe Pulizzi <iframe sandbox id="wrongBookKindlePreviewScreen">

More of Joe's books…

Quotes by Joe Pulizzi (?)

“Entrepreneurship is the pursuit of opportunity without regard to resources currently controlled.”
― Joe Pulizzi, Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

5 likes

“A blog post is like a miniskirt … it needs to be long enough to cover the essentials but short enough to keep it interesting.” And”
― Joe Pulizzi, Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

3 likes

“Your customers don’t care about you, your products, or your services. They care about themselves.”
― Joe Pulizzi, Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less

2 likes

See all Joe Pulizzi's quotes »

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Joe’s Quotes

“A predictable plan from older white men that, over their careers, have had the life sucked out of them through a wicked one-two punch of trying to meet the needs of their investors combined with the stress of hiding their extramarital affairs.”
― Joe Pulizzi, The Will to Die: A Novel of Suspense (Murder in a Small Town), a Thriller

tags: business, marketing, mystery

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