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“If you can have a conversation with a simulated person presented by an AI program, can you tell how far you’ve let your sense of personhood degrade in order to make the illusion work for you?”
― You Are Not a Gadget
― You Are Not a Gadget
“The experiment cited earlier that revealed that brands induce ‘cortical relief’ shows that strong brands are processed in System 1. Indeed, the hallmark of a strong brand is to activate System 1 and circumvent System 2 processing. Weak brands, by contrast, activate System 2, i.e. consumers have to think about the purchase decision.”
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“Another example of the certainty principle is that we value things we already own particularly highly. Nothing is more certain than holding something in our hands. Consumers who were given a coffee mug demanded twice as much to give it up as other consumers were willing to pay for it. Behavioural economists refer to this bias as the ‘endowment effect’.”
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“Whatever the motivation, Turing authored the first trope to support the idea that bits can be alive on their own, independent of human observers.”
― You Are Not a Gadget
― You Are Not a Gadget
“Part of the interest and importance of this finding is that it shows that cognitive influences, originating here purely at the word-level, can reach down and modulate activations in the first stage of cortical processing that represents the value of sensory stimuli.”
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What's the Name of That Book???
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N’s 2025 Year in Books
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