Sign in with Facebook
77,101 books
—
286,957 voters
“Brands are frames: they implicitly influence the perceived value of products and product experience through framing. The impact of frames, and thus brands, on our behavior is implicit and we therefore do not consciously experience it.”
―
―
“Whatever the motivation, Turing authored the first trope to support the idea that bits can be alive on their own, independent of human observers.”
― You Are Not a Gadget
― You Are Not a Gadget
“Studies show that if we do not have a direct comparison, we are more likely to accept far higher prices for a product simply because the reference frame is missing. We need comparisons to make decisions. Value and cost are fundamentally relativistic.”
―
―
“The nature of the relationship between consumer and brand is not that of an interpersonal relationship. Customers do not buy a brand’s personality traits but its expected instrumentality to achieve a certain goal.”
―
―
“Another example of the certainty principle is that we value things we already own particularly highly. Nothing is more certain than holding something in our hands. Consumers who were given a coffee mug demanded twice as much to give it up as other consumers were willing to pay for it. Behavioural economists refer to this bias as the ‘endowment effect’.”
―
―
What's the Name of That Book???
— 120282 members
— last activity 1 hour, 23 min ago
Can't remember the title of a book you read? Come search our bookshelves and discussion posts. If you don’t find it there, post a description on our U ...more
N’s 2025 Year in Books
Take a look at N’s Year in Books, including some fun facts about their reading.
N hasn't connected with their friends on Goodreads, yet.
Favorite Genres
Polls voted on by N
Lists liked by N
