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Real strategy lies not in figuring out what to do, but in devising ways to ensure that, compared to others, we actually do more of what everybody knows they should do.
“Trying to solve a specific problem during the design process is when to research a theory.”
― Psychology for Designers: How to apply psychology to web design and the design process.
― Psychology for Designers: How to apply psychology to web design and the design process.
“Cognitive psychology is the science of mental process: how people acquire, process and store information”
― Psychology for Designers: How to apply psychology to web design and the design process.
― Psychology for Designers: How to apply psychology to web design and the design process.
“Clients hire people, not design robots”
― Success By Design: The Essential Business Reference for Designers
― Success By Design: The Essential Business Reference for Designers
“design is the process of choosing and organising words, images and messages into a form that communicates and influences its audience.” UK Design Council”
― Psychology for Designers: How to apply psychology to web design and the design process.
― Psychology for Designers: How to apply psychology to web design and the design process.
“if we’re so good at helping companies strengthen their products, services and brands, then why are we so poor at applying the same deliberate choreography to our own business operations?”
― Success By Design: The Essential Business Reference for Designers
― Success By Design: The Essential Business Reference for Designers
Paul’s 2025 Year in Books
Take a look at Paul’s Year in Books, including some fun facts about their reading.
Favorite Genres
Polls voted on by Paul
Lists liked by Paul
