Joseph Arcila

“evolve from a project mindset to a continuous mindset. Rather than thinking about discovery as something that we do at the beginning of a project, you will learn to infuse discovery continuously throughout your development process.”
― Teresa Torres, Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value

“Trying to learn from customer conversations is like excavating a delicate archaeological site. The truth is down there somewhere, but it’s fragile. While each blow with your shovel gets you closer to the truth, you’re liable to smash it into a million little pieces if you use too blunt an instrument.”
― Rob Fitzpatrick, The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you

“Good hikers need no maps; good speakers need no scripts; good counters need no abacus; good guards need no locks. The wise”
― Lao Tzu, Tao Te Ching

“The Tao that can be understood  is not the eternal, cosmic Tao, just as an idea that can be expressed in words is not the infinite idea. And yet this ineffable Tao is the source of all spirit and matter; expressing itself, it is the mother of all created things.”
― Lao Tzu, Tao Te Ching