Peter Enestrom

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See all 37 books that Peter is reading…
Book cover for Ask: The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level
People are really good at telling you what it is they don’t want. Similarly, you can also ask each of your friends one by one, “What did you have for dinner last night?” And people are also very good at answering that question as well. The ...more
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“While it’s true that certain brain areas are specialized (such as the centers for processing sight, sound, touch, and other qualities and properties), the largest portion of the brain, the association cortex, is devoted to establishing networks and thereby linking everything together throughout the brain. As a result of this networking, you don’t separately see, hear, taste, smell, and feel your breakfast bagel— you experience it as a unity.”
Richard Restak, Mozart's Brain and the Fighter Pilot: Unleashing Your Brain's Potential

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