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customer acquisition cost (CAC in marketing jargon),
“If we could sniff or swallow something that would, for five or six hours each day, abolish our solitude as individuals, atone us with our fellows in a glowing exaltation of affection and make life in all its aspects seem not only worth living, but divinely beautiful and significant, and if this heavenly, world-transfiguring drug were of such a kind that we could wake up next morning with a clear head and an undamaged constitution - then, it seems to me, all our problems (and not merely the one small problem of discovering a novel pleasure) would be wholly solved and earth would become paradise.”
―
―
“I like being myself. Myself and nasty.”
― Brave New World
― Brave New World
“I wanted to change the world. But I have found that the only thing one can be sure of changing is oneself.”
― Point Counter Point
― Point Counter Point
“Actual happiness always looks pretty squalid in comparison with the overcompensations for misery. And, of course, stability isn't nearly so spectacular as instability. And being contented has none of the glamour of a good fight against misfortune, none of the picturesqueness of a struggle with temptation, or a fatal overthrow by passion or doubt. Happiness is never grand.”
― Brave New World
― Brave New World
Tamara’s 2025 Year in Books
Take a look at Tamara’s Year in Books, including some fun facts about their reading.
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