Eric Johnson

“A Springfield “horseshoe” was an often grotesque open-faced sandwich in which a piece of meat was covered first with french fries and then with a cheeselike sauce. Visitors knowledgeable enough to avoid the local delicacy felt rightfully proud. The statement that Springfield was a city of “bad hotels and worse food” was perhaps apocryphal, but there was no shortage of bars, because drinking was state politicos’ top recreational activity.”
― David J. Garrow, Rising Star: The Making of Barack Obama – The Definitive Biography of the Formative Years and Forces Behind the 44th President

“Value can’t be created without understanding what people want (market research). Attracting customers first requires getting their attention, then making them interested (marketing). In order to close a sale, people must first trust your ability to deliver on what’s promised (value delivery and operations). Customer satisfaction depends on reliably exceeding the customer’s expectations (customer service). Profit sufficiency requires bringing in more money than is spent (finance).”
― Josh Kaufman, The Personal MBA: Master the Art of Business

“Skip business school. Educate yourself.”
― Josh Kaufman, The Personal MBA: Master the Art of Business

“According to Pfeffer and Fong’s study, it doesn’t matter if you graduate at the top of your class with a perfect 4.0 or at the bottom with a barely passing grade—getting an MBA has zero correlation with long-term career success. None.”
― Josh Kaufman, The Personal MBA: Master the Art of Business