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“When you’re making the purpose of your service clear, you’ll need to think about four distinct things – what your service does, why it does that thing, how it works and who it’s for.”
― Good Services: How to Design Services that Work
― Good Services: How to Design Services that Work
“Rather than being measured on the output of their design work, the product designer is measured on the success of the product.”
― Inspired: How to Create Tech Products Customers Love
― Inspired: How to Create Tech Products Customers Love
“Brand legend and American Institute of Graphic Arts (AIGA) medalist Walter Landor puts it this way on the AIGA website: “Products are made in the factory, but brands are created in the mind.”
― Creative Strategy and the Business of Design
― Creative Strategy and the Business of Design
“As long as there is no algorithm that will tell us how to bring divergent possibilities into a convergent reality or analytical detail into a synthetic whole, this talent will guarantee that accomplished design thinkers have a place in the world.”
― Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation – From the IDEO CEO: Creative Strategies for Business Leaders at Every Level
― Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation – From the IDEO CEO: Creative Strategies for Business Leaders at Every Level
“I’ve found in my career that though everyone has an opinion, clients will pay for your analysis. It’s also important to be able to say with authority that you are recommending these options because the client needs them and not because you are trying to sell them something.”
― Creative Strategy and the Business of Design
― Creative Strategy and the Business of Design
Mert’s 2025 Year in Books
Take a look at Mert’s Year in Books, including some fun facts about their reading.
407 books
|
115 friends
320 books
|
54 friends
34 books
|
63 friends
216 books
|
80 friends
193 books
|
13 friends
229 books
|
57 friends
157 books
|
116 friends
480 books
|
39 friends
More friends…
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