Mert Sezer

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Sprint: How to So...
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“He doesn’t rely on salespeople to get big deals done; he just wants consumers to try the Amazon experience. That doesn’t take a big, expensive sales force. It’s the same with Apple.”
J.B. Wood, B4b: How Technology and Big Data Are Reinventing the Customer-Supplier Relationship

“Rather than being measured on the output of their design work, the product designer is measured on the success of the product.”
Marty Cagan, Inspired: How to Create Tech Products Customers Love

“Sales will help customers capture the maximum amount of value from an advanced technology in the minimum amount of time. By doing so, Sales will accelerate the growth of our partnership over every one-quarter, one-year, and three-year time horizon.”
J.B. Wood, B4b: How Technology and Big Data Are Reinventing the Customer-Supplier Relationship

“But one of the most important lessons in our industry is to fall in love with the problem, not the solution.”
Marty Cagan, Inspired: How to Create Tech Products Customers Love

“Please believe me when I say that there are few things more powerful to a product organization than reference customers. It is the single best sales tool you can provide to your sales and marketing organization, and it completely changes the dynamics between the product organization and the rest of the company.”
Marty Cagan, Inspired: How to Create Tech Products Customers Love

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