Mert Sezer

“Where the product vision describes the future you want to create, and the product strategy describes your path to achieving that vision, the product principles speak to the nature of the products you want to create.”
― Marty Cagan, Inspired: How to Create Tech Products Customers Love

“Sales will help customers capture the maximum amount of value from an advanced technology in the minimum amount of time. By doing so, Sales will accelerate the growth of our partnership over every one-quarter, one-year, and three-year time horizon.”
― J.B. Wood, B4b: How Technology and Big Data Are Reinventing the Customer-Supplier Relationship

“But Patterson turned out not to be the type to congratulate himself on a big idea and leave the details up to someone else. He was a man who was compulsive, relentless, and controlling.”
― J.B. Wood, B4b: How Technology and Big Data Are Reinventing the Customer-Supplier Relationship

“Please believe me when I say that there are few things more powerful to a product organization than reference customers. It is the single best sales tool you can provide to your sales and marketing organization, and it completely changes the dynamics between the product organization and the rest of the company.”
― Marty Cagan, Inspired: How to Create Tech Products Customers Love