Mert Sezer

“In the wider context, there is an ongoing shift from industrial economies to knowledge economies and creative economies, from manufacturing-based processes to information-based and idea-based processes, and from international trade agreements and restrictions to increasingly competitive market challenges from emerging and expanding economies worldwide. In terms of design, this impact is apparent in the evolution of design debates: from ‘style and aesthetics’ to a means of improving products, services, innovation processes and operational efficiencies. The focus of design is now on improving customer services and experiences, and creating better efficiencies and waste reduction strategies in both the private and public sectors. It is inevitable that how design is managed in this shifting context will also change.”
― Kathryn Best, Design Management: Managing Design Strategy, Process and Implementation

“When you’re making the purpose of your service clear, you’ll need to think about four distinct things – what your service does, why it does that thing, how it works and who it’s for.”
― Lou Downe, Good Services: How to Design Services that Work

“As long as there is no algorithm that will tell us how to bring divergent possibilities into a convergent reality or analytical detail into a synthetic whole, this talent will guarantee that accomplished design thinkers have a place in the world.”
― Tim Brown, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation – From the IDEO CEO: Creative Strategies for Business Leaders at Every Level

“I’ve found in my career that though everyone has an opinion, clients will pay for your analysis. It’s also important to be able to say with authority that you are recommending these options because the client needs them and not because you are trying to sell them something.”
― Douglas Davis, Creative Strategy and the Business of Design