Mert Sezer

“When you’re making the purpose of your service clear, you’ll need to think about four distinct things – what your service does, why it does that thing, how it works and who it’s for.”
― Lou Downe, Good Services: How to Design Services that Work

“I’ve found in my career that though everyone has an opinion, clients will pay for your analysis. It’s also important to be able to say with authority that you are recommending these options because the client needs them and not because you are trying to sell them something.”
― Douglas Davis, Creative Strategy and the Business of Design

“Rather than being measured on the output of their design work, the product designer is measured on the success of the product.”
― Marty Cagan, Inspired: How to Create Tech Products Customers Love

“Where the product vision describes the future you want to create, and the product strategy describes your path to achieving that vision, the product principles speak to the nature of the products you want to create.”
― Marty Cagan, Inspired: How to Create Tech Products Customers Love