Mert Sezer

“He doesn’t rely on salespeople to get big deals done; he just wants consumers to try the Amazon experience. That doesn’t take a big, expensive sales force. It’s the same with Apple.”
― J.B. Wood, B4b: How Technology and Big Data Are Reinventing the Customer-Supplier Relationship

“They have made great progress toward turning the customer success process into a data-driven science, not a human-driven art. They have also taught us that the service experience can be the ultimate platform for selling products.”
― J.B. Wood, B4b: How Technology and Big Data Are Reinventing the Customer-Supplier Relationship

“Rather than being measured on the output of their design work, the product designer is measured on the success of the product.”
― Marty Cagan, Inspired: How to Create Tech Products Customers Love

“But one of the most important lessons in our industry is to fall in love with the problem, not the solution.”
― Marty Cagan, Inspired: How to Create Tech Products Customers Love