Mert Sezer

“Rather than being measured on the output of their design work, the product designer is measured on the success of the product.”
― Marty Cagan, Inspired: How to Create Tech Products Customers Love

“Design describes both the process of making things (designing), and the product of this process (a design).”
― Kathryn Best, Design Management: Managing Design Strategy, Process and Implementation

“Brand legend and American Institute of Graphic Arts (AIGA) medalist Walter Landor puts it this way on the AIGA website: “Products are made in the factory, but brands are created in the mind.”
― Douglas Davis, Creative Strategy and the Business of Design

“Without rules there is no framework for a group to collaborate within, and a brainstorming session is more likely to degenerate into either an orderly meeting or an unproductive free-for-all with a lot of talking and not much listening. Every organization has its own variations on the rules of brainstorming (just as every family seems to have its own version of Scrabble or Monopoly). At IDEO we have dedicated rooms for our brainstorming sessions, and the rules are literally written on the walls: Defer judgment. Encourage wild ideas. Stay focused on the topic. The most important of them, I would argue, is “Build on the ideas of others.”
― Tim Brown, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation – From the IDEO CEO: Creative Strategies for Business Leaders at Every Level