Jason Yau

“It doesn't matter how good your engineering team is if they are not given something worthwhile to build.”
― Marty Cagan, Inspired: How to Create Tech Products Customers Love

“People are always searching for a silver bullet to create products, and there is always a willing industry—ready and waiting to serve with books, coaching, training, and consulting. But there is no silver bullet, and inevitably people figure this out.”
― Marty Cagan, Inspired: How to Create Tech Products Customers Love

“It's way too late in the game to get the real value of design, and mostly what's being done is what we call the “lipstick on the pig” model.”
― Marty Cagan, Inspired: How to Create Tech Products Customers Love

“The purpose of product discovery is to quickly separate the good ideas from the bad. The output of product discovery is a validated product backlog. Specifically, this means getting answers to four critical questions: Will the user buy this (or choose to use it)? Can the user figure out how to use this? Can our engineers build this? Can our stakeholders support this?”
― Marty Cagan, Inspired: How to Create Tech Products Customers Love