Rodrigo Schmitt

“The consequences of every act are included in the act itself.”
― George Orwell, 1984

“We must learn what customers really want, not what they say they want or what we think they should want.”
― Eric Ries, The Lean Startup

“The big question of our time is not Can it be built? but Should it be built? This places us in an unusual historical moment: our future prosperity depends on the quality of our collective imaginations.”
― Eric Ries, The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

“To see ourselves as others see us is a most salutary gift. Hardly less important is the capacity to see others as they see themselves.”
― Aldous Huxley, The Doors of Perception