SAS

“Sometimes, the biggest threat to a company can be its own success or, worse, complacency. Why? Because for companies that are currently growing, and not yet aware of an impending growth stall, it reinforces the status quo, it rewards (at least for a time) resistance to change, and ultimately it makes company leaders terrified to pursue a new direction for fear they will mess up a good thing that it’s got going. What had been, in the early days, an entrepreneurial spirit that embraced new opportunities (and risks) often shifts to one that fends them off . . . especially when things start to go wrong. The fact is, 87 percent of all companies go through a growth stall at some point, and only a small percentage of them ever recover. FOR”
― Tiffani Bova, Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business

“. A brand promise is what you say about your company, customer experiences will impact what they—customers—say about your company. In principle, customer experience is based on the feelings that arise once customers engage with your products, employees, and various sales, service, and marketing channels. Don’t make the mistake of thinking that because you have a focus on improving CX, you are actually “on the Customer Experience path.”
― Tiffani Bova, Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business

“CONTEXT includes current social and economic conditions, existing product portfolio, competitive landscape, and corporate culture. COMBINATION is the act of selecting key actions that can positively influence outcomes, when done together. SEQUENCE is the act of establishing a priority, order, and timing to those actions.”
― Tiffani Bova, Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business

“Competition should not be for a share of the market—but to expand the market. —W. EDWARDS DEMING, American statistician and author of Out of the Crisis”
― Tiffani Bova, Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business