For me, the goal of good learning design is for learners to emerge from the learning experience with new or improved capabilities that they can take back to the real world and that help them do the things they need or want to do. If your
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“Fundamentally, variable reward systems must satisfy users’ needs while leaving them wanting to reengage. As described, the most habit-forming products and services utilize one or more of the three variable rewards types: the tribe, the hunt, and the self. In fact, many habit-forming products offer multiple variable rewards.”
― Hooked: How to Build Habit-Forming Products
― Hooked: How to Build Habit-Forming Products
“More recent experiments reveal that variability increases activity in the nucleus accumbens and spikes levels of the neurotransmitter dopamine, driving our hungry search for rewards.”
― Hooked: How to Build Habit-Forming Products
― Hooked: How to Build Habit-Forming Products
“We often think the Internet enables you to do new things . . . But people just want to do the same things they’ve always done.”
― Hooked: How to Build Habit-Forming Products
― Hooked: How to Build Habit-Forming Products
“Perform Habit Testing, as described in this chapter, to identify the steps users take toward long-term engagement. Be aware of your behaviors and emotions for the next week as you use everyday products. Ask yourself: What triggered me to use these products? Was I prompted externally or through internal means? Am I using these products as intended? How might these products improve their on-boarding funnels, reengage users through additional external triggers, or encourage users to invest in their services? Speak with three people outside your social circle to discover which apps occupy the first screen on their mobile devices. Ask them to use these apps as they normally would and see if you uncover any unnecessary or nascent behaviors. Brainstorm five new interfaces that could introduce opportunities or threats to your business.”
― Hooked: How to Build Habit-Forming Products
― Hooked: How to Build Habit-Forming Products
“Stack Overflow devotees write responses in anticipation of rewards of the tribe. Each time a user submits an answer, other members have the opportunity to vote the response up or down. The best responses percolate upward, accumulating points for their authors (figure 19). When they reach certain point levels, members earn badges, which confer special status and privileges.”
― Hooked: How to Build Habit-Forming Products
― Hooked: How to Build Habit-Forming Products
Ethnography Shelf
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Inspired by all the different ethnographies we in the Cultural Anthropology Programme at Victoria University of Wellington are reading, we have starte ...more
Read a Classic Challenge
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How many people can be inspired to read at least one classic this year? How many classics can we read as a group? Join us for this year's challenge ou ...more
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Goodreads Librarians are volunteers who help ensure the accuracy of information about books and authors in the Goodreads' catalog. The Goodreads Libra ...more
User Experience Design
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Books related to Information Architecture, Interaction Design and Usability.
Pınar’s 2025 Year in Books
Take a look at Pınar’s Year in Books, including some fun facts about their reading.
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