Pınar Bahar

“Perform Habit Testing, as described in this chapter, to identify the steps users take toward long-term engagement. Be aware of your behaviors and emotions for the next week as you use everyday products. Ask yourself: What triggered me to use these products? Was I prompted externally or through internal means? Am I using these products as intended? How might these products improve their on-boarding funnels, reengage users through additional external triggers, or encourage users to invest in their services? Speak with three people outside your social circle to discover which apps occupy the first screen on their mobile devices. Ask them to use these apps as they normally would and see if you uncover any unnecessary or nascent behaviors. Brainstorm five new interfaces that could introduce opportunities or threats to your business.”
― Nir Eyal, Hooked: How to Build Habit-Forming Products

“The study revealed that what draws us to act is not the sensation we receive from the reward itself, but the need to alleviate the craving for that reward.”
― Nir Eyal, Hooked: How to Build Habit-Forming Products

“Variable reward is the third phase of the Hooked Model, and there are three types of variable rewards: the tribe, the hunt, and the self. Rewards of the tribe is the search for social rewards fueled by connectedness with other people. Rewards of the hunt is the search for material resources and information. Rewards of the self is the search for intrinsic rewards of mastery, competence, and completion. When our autonomy is threatened, we feel constrained by our lack of choices and often rebel against doing a behavior. Psychologists refer to this as reactance. Maintaining a sense of user autonomy and trust is a requirement for sustained engagement. Experiences with finite variability become increasingly predictable with use and lose their appeal over time. Experiences that maintain user interest by sustaining variability with use exhibit infinite variability. Variable rewards must satisfy users’ needs while leaving them wanting to reengage with the product. DO”
― Nir Eyal, Hooked: How to Build Habit-Forming Products

“Fundamentally, variable reward systems must satisfy users’ needs while leaving them wanting to reengage. As described, the most habit-forming products and services utilize one or more of the three variable rewards types: the tribe, the hunt, and the self. In fact, many habit-forming products offer multiple variable rewards.”
― Nir Eyal, Hooked: How to Build Habit-Forming Products