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Seventy-nine percent of smartphone owners check their device within fifteen minutes of waking up every morning.
“However, simply giving users what they want is not enough to create a habit-forming product. The feedback loop of the first three steps of the Hook—trigger, action, and variable reward—still misses a final critical phase. In the next chapter we will learn how getting people to invest their time, effort, data, or social equity in your product is a requirement for repeat use.”
― Hooked: How to Build Habit-Forming Products
― Hooked: How to Build Habit-Forming Products
“The study revealed that what draws us to act is not the sensation we receive from the reward itself, but the need to alleviate the craving for that reward.”
― Hooked: How to Build Habit-Forming Products
― Hooked: How to Build Habit-Forming Products
“So we need to make our products and ideas more public. We need to design products and initiatives that advertise themselves and create behavioral residue that sticks around even after people have bought the product or espoused the idea.”
― Contagious: Why Things Catch On
― Contagious: Why Things Catch On
“Stack Overflow devotees write responses in anticipation of rewards of the tribe. Each time a user submits an answer, other members have the opportunity to vote the response up or down. The best responses percolate upward, accumulating points for their authors (figure 19). When they reach certain point levels, members earn badges, which confer special status and privileges.”
― Hooked: How to Build Habit-Forming Products
― Hooked: How to Build Habit-Forming Products
“Perform Habit Testing, as described in this chapter, to identify the steps users take toward long-term engagement. Be aware of your behaviors and emotions for the next week as you use everyday products. Ask yourself: What triggered me to use these products? Was I prompted externally or through internal means? Am I using these products as intended? How might these products improve their on-boarding funnels, reengage users through additional external triggers, or encourage users to invest in their services? Speak with three people outside your social circle to discover which apps occupy the first screen on their mobile devices. Ask them to use these apps as they normally would and see if you uncover any unnecessary or nascent behaviors. Brainstorm five new interfaces that could introduce opportunities or threats to your business.”
― Hooked: How to Build Habit-Forming Products
― Hooked: How to Build Habit-Forming Products
Ethnography Shelf
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Goodreads Librarians are volunteers who help ensure the accuracy of information about books and authors in the Goodreads' catalog. The Goodreads Libra ...more
User Experience Design
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Books related to Information Architecture, Interaction Design and Usability.
Pınar’s 2025 Year in Books
Take a look at Pınar’s Year in Books, including some fun facts about their reading.
486 books
|
40 friends
282 books
|
44 friends
137 books
|
63 friends
117 books
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26 friends
9 books
|
75 friends
211 books
|
21 friends
1 book
|
46 friends
20 books
|
8 friends
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