Pınar Bahar

“Fundamentally, variable reward systems must satisfy users’ needs while leaving them wanting to reengage. As described, the most habit-forming products and services utilize one or more of the three variable rewards types: the tribe, the hunt, and the self. In fact, many habit-forming products offer multiple variable rewards.”
― Nir Eyal, Hooked: How to Build Habit-Forming Products

“More recent experiments reveal that variability increases activity in the nucleus accumbens and spikes levels of the neurotransmitter dopamine, driving our hungry search for rewards.”
― Nir Eyal, Hooked: How to Build Habit-Forming Products

“We often think the Internet enables you to do new things . . . But people just want to do the same things they’ve always done.”
― Nir Eyal, Hooked: How to Build Habit-Forming Products

“Perform Habit Testing, as described in this chapter, to identify the steps users take toward long-term engagement. Be aware of your behaviors and emotions for the next week as you use everyday products. Ask yourself: What triggered me to use these products? Was I prompted externally or through internal means? Am I using these products as intended? How might these products improve their on-boarding funnels, reengage users through additional external triggers, or encourage users to invest in their services? Speak with three people outside your social circle to discover which apps occupy the first screen on their mobile devices. Ask them to use these apps as they normally would and see if you uncover any unnecessary or nascent behaviors. Brainstorm five new interfaces that could introduce opportunities or threats to your business.”
― Nir Eyal, Hooked: How to Build Habit-Forming Products