Simple Effectiveness

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Pre-Suasion: A Re...
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The Goal: A Proce...
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Spent: Sex, Evolu...
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Ryan Holiday
“When success begins to slip from your fingers—for whatever reason—the response isn’t to grip and claw so hard that you shatter it to pieces. It’s to understand that you must work yourself back to the aspirational phase. You must get back to first principles and best practices.”
Ryan Holiday, Ego Is the Enemy

“Don’t spend a lot of effort acquiring customers and then just let them walk away.”
Gary Vaynerchuck

Ryan Holiday
“Your potential, the absolute best you’re capable of—that’s the metric to measure yourself against. Your standards are. Winning is not enough. People can get lucky and win. People can be assholes and win. Anyone can win. But not everyone is the best possible version of themselves.”
Ryan Holiday, Ego Is the Enemy

Ryan Holiday
“Impressing people is utterly different from being truly impressive.”
Ryan Holiday, Ego Is the Enemy

Ryan Holiday
“And that’s what is so insidious about talk. Anyone can talk about himself or herself. Even a child knows how to gossip and chatter. Most people are decent at hype and sales. So what is scarce and rare? Silence. The ability to deliberately keep yourself out of the conversation and subsist without its validation. Silence is the respite of the confident and the strong.”
Ryan Holiday, Ego Is the Enemy

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