Roxana Wax

“People want certainty and experts provide some appearance of that certainty. The problem for the old communist states was that they were unable to move into the postmodernist world in the same way capitalist states had. They were still building tractors and talking in the tonnage of iron being produced, even while capitalist society had moved on to the information age, an age defined more by consumption than by production. And so, young intellectuals in East Germany are discussed, since they felt they wanted to leave, not because they were unhappy with their state supplied doctor – but because in post-modern times, one is defined by the choices one makes – and where there are no choices, there is no identity either.

This runs the whole way down. He constructs a dualism between seduction and surveillance (Foucault’s panopticon). He says that the main force of social regulation now is seduction. At least this is true for those who matter in society. They are seduced by products – their need to buy is generated by their need to assert and create their own identity – and so, we are all constantly seduced by the images of what we could become if only we added this one more item to our store.

For those who are at the bottom of society, all that is available to them is the minimum necessary to keep their body and soul together. And so, these people must be watched to ensure they do not try anything that might otherwise damage social harmony. Bauman doesn’t say this here, but since these people are essentially failed consumers, all they really want is access to the same kinds of products the comparatively wealthy enjoy, products that would enable them to also construct their own identities. When there were riots in England in 2011, for example, as others have said – including Bauman, I believe – the precariat did not seek to tear down the system, they broke into department stores and stole shoes and wide-screen televisions. The revolution was not a call for Liberty, Equality, Fraternity – but Gucci, Chanel, Calvin Klein.”
― Trevor on Intimations of Postmodernity by Zygmunt Bauman

“The decline of community life suggests that in the future, we risk becoming secure and self-absorbed last men, devoid of thymotic striving for higher goals in our pursuit of private comforts. But the opposite danger exists as well, namely, that we will return to being first men engaged in bloody and pointless prestige battles, only this time with modern weapons. Indeed, the two problems are related to one another, for the absence of regular and constructive outlets for megalothymia may simply lead to its later resurgence in an extreme and pathological form.”
― Francis Fukuyama, The End of History and the Last Man

“Nietzsche believed that no true human excellence, greatness, or nobility was possible except in aristocratic societies. In other words, true freedom or creativity could arise only out of megalothymia, that is, the desire to be recognized as better than others. Even if people were born equal, they would never push themselves to their own limits if they simply wanted to be like everyone else. For the desire to be recognized as superior to others is necessary if one is to be superior to oneself. This desire is not merely the basis of conquest and imperialism, it is also the precondition for the creation of anything else worth having in life, whether great symphonies, paintings, novels, ethical codes, or political systems. Nietzsche pointed out that any form of real excellence must initially arise out of discontent, a division of the self against itself and ultimately a war against the self with all the suffering that entails: "one must still have chaos in oneself to give birth to a dancing star." Good health and self-satisfaction are liabilities. Thymos is the side of man that deliberately seeks out struggle and sacrifice, that tries to prove that the self is something better and higher than a fearful, needy, instinctual, physically determined animal. Not all men feel this pull, but for those who do, thymos cannot be satisfied by the knowledge that they are merely equal in worth to all other human beings.”
― Francis Fukuyama, The End of History and the Last Man

“All four of Pierre Bourdieu's forms of capital play a role in social reproduction, as capital is passed from generation to generation and keeps people in the same social class as their parents before them. This keeps reproducing inequality through the system of social stratification.[1] The four types of capital are:

Economic capital: the income and wealth of a person, which may well come along with one's inheritance of cultural capital.
Cultural capital: the shared outlook, beliefs, knowledge, and skills that are passed between generations, which may in turn influence human capital.
Human capital: the education and job training a person receives, and which contributes to the likelihood that one will acquire social capital.
Social capital: the social network to which one belongs, which can largely influence one's ability to find opportunities, especially employment.”
― Pierre Bourdieu